Evoke

At Crossroads? Why a Competitive Advantage Strategy is Key to Your Business Success.

Competition defines any business venture, and one of the most overwhelming experiences any business owner is likely to meet head-on is running into cash flow headwinds as a result of stiff competition. A typical part of the average entrepreneur’s journey has to do with the balancing act of staying afloat amidst shrinking revenues, but with …

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Investor readiness for your business, what you need to know

In 2008, Renson Kitavi, a now serial investor had this brilliant idea that he thought would revolutionize digital payments in Kenya and generate millions of shillings in revenue. He put everything in writing, meticulously taking into account every possible detail, including the take-off process and projected expansion plan. This, by every means was no simple …

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